Meriwether Lewis Unveils New Logo
Members get a first look at MLEC’s new brand during annual meeting
(October 4, 2024 – Waverly, TN) – Meriwether Lewis President and CEO Keith Carnahan shared MLEC’s new brand with members during the Humphreys County district meeting and 85th annual meeting on October 3 at Waverly Central High School. Meriwether Lewis Electric Cooperative and MLConnect are now a unified brand as “Meriwether Lewis” that provides two services: electricity and broadband.
The five bends of the “ML” logo represent the five counties we serve with a design that illustrates the rolling hills, winding streams and curvy roads that connect our service area. The unified brand will allow MLEC to streamline communication and enhance our overall identity in the community.
“While this logo means a new identity for the electric cooperative, the services, products and cooperative business model members expect will remain constant,” Carnahan said. “Meriwether Lewis’ commitment to safe, low-cost, reliable power and broadband will continue, so we can power and connect a brighter future for our communities.”
Following the meeting, all attendees received a tumbler cup with the new logo to celebrate the occasion. Members not present will get their first look at the emblem and colors through local and social media, as well as planned Membership Appreciation Days set for other counties. The events will be held at MLEC offices as follows:
- Perry County- Tuesday, Oct. 15
- Lewis County- Wednesday, Oct. 16
- Houston County- Monday, Oct. 28
- Hickman County- Wednesday, Oct. 30
The transition will continue for several months as new signage, vehicle decals and clothing are integrated, as well as other platforms where the logo is present.
“We realize the new logo will take time to be easily recognizable, but we believe it will quickly fit into our communities and lives of members,” Carnahan said. “As members get acquainted with the changes, please be mindful of employees who are on the job with an unfamiliar color scheme and emblem.”
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MLEC is a member-owned, not-for-profit electric utility that serves more than 34,500 meters in Hickman, Houston, Humphreys, Lewis and Perry counties. We are your source for power and broadband and help build brighter futures for the communities we serve. Learn more at www.mlec.com/about-mlec.